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MONTRÉAL (September 17, 2013) – Bell Media Mix announced today the addition of RDS and Sympatico to The Works, its exclusive media offer. Launched two years ago and having proven its worth with several dozen advertisers, The Works offers unprecedented advertising space simultaneously on all Bell Media platforms across Québec – television, radio, out-of-home, and online – during peak hours.
“With the addition of RDS and Sympatico, The Works provides more coverage than ever before and enables advertisers to reach 91% of A25-54 Francophones in Québec, while giving media planners the same effective turnkey solution they're used to,” said Michelle LaBarre, Vice-President, Sales, Bell Media Mix.
“The partnership with RDS and Sympatico came naturally,” said Patrick Jutras, Vice-President, Sales and Marketing, RDS. “The new advertising formats that we developed exclusively for The Works hold great promise for a highly successful partnership.”
The Works is offered across Québec with a focus on Montréal and provides a multiplatform blitz four times a day on all Bell Media properties at 7:58 a.m., 11:58 a.m., 4:58 p.m. and 9:58 p.m. It covers 13 television channels, 25 radio stations, 13 digital faces, and more than 40 websites, including Sympatico.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada’s largest radio broadcaster, with 107 licensed radio stations in 55 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including TMN GO and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
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Information: Michelle LaBarre, Vice-President, Sales, Bell Media Mix
514.939.5001, ext. 3131