Press Release

It’s a Gold for CTV’s MASTERCHEF CANADA with 1.4 Million Viewers Monday

– Now averaging 1.7 million viewers, the series is the most-watched Canadian program of the 2013/14 season –



CTV  Masterchef Canada 

To tweet this release: http://bit.ly/1kzJenk

TORONTO (Feb. 11, 2014) – With another 1.4 million viewers last night, MASTERCHEF CANADA is officially the #1 Canadian program of the broadcast season with an average audience of 1.7 million viewers. On a highly competitive Monday night, MASTERCHEF CANADA was the top non-Olympic program of the day among total viewers and all key demos. With an episode featuring the first team challenge preparing lunch for current Toronto Maple Leaf players including James Van Riemsdyk and past Leafs Wendel Clark and Darryl Sittler, MASTERCHEF CANADA delivered half-hour growth and led its next closest non-Olympic competitor by 34% (ALMOST HUMAN, Global/FOX; 1 million).

MASTERCHEF CANADA was the top non-Olympic program of the night in Toronto, Vancouver, and Calgary with total viewers and A18-49, and led the 8 p.m. hour among non-Olympic programming in all markets with total viewers and A25-54.

Final data from BBM Canada indicates MASTERCHEF CANADA is now averaging 1.7 million viewers, making it the most-watched Canadian series in the 2013/14 season. Episode 2 climbed to 1.7 million, while the post-SUPER BOWL Episode 3 climbed to a series-high 1.8 million viewers.

Viewers can watch last night’s episode on demand at CTV.ca and the CTV GO app.

**Media Note** Download new episodic photos from MASTERCHEF CANADA at BellMediaPR.ca.

Coming up on the next all-new episode of MASTERCHEF CANADA (Monday, Feb. 17 at 8 p.m. ET/7 pm. CT), the Top 13 home cooks face their second Mystery Box Challenge and must make the perfect hamburger using a meat grinder and a wide array of fresh protein with the exception of beef. All dishes are paired with the most Canadian of beverages – beer!


SOCIAL MEDIA LINKS:

@MasterChefCDA
#MCC
@CTV_PR
@CTV_Television
@MichaelBonacini 
@TheDemonChef 
@ClaudioAprile 

Facebook:
Facebook.com/CTV
Facebook.com/MasterChefCDA

 

About CTV

CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 12 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.

– CTV –

Source: BBM Canada, Sept 23, 2013 – Feb 2, 2014, final data

 

For more information, please contact:

Carolyn Fell, CTV, 416.384.2817 or carolyn.fell@bellmedia.ca

Jacqui Vansickle, CTV, 416.384.5091, jacqueline.vansickle@bellmedia.ca