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TORONTO (February 3, 2014) – A casting call went out today for Canadians from across the country to be part of THE 2014 JUNO AWARDS broadcast on CTV – just by “Takin’ Care of Business.” The network, along with The Canadian Academy of Recording Arts and Sciences (CARAS) and Insight Productions, announced today the launch of the brand-new digital initiative JUNO Tribute Nation, in support of THE 2014 JUNO AWARDS. The interactive site provides a unique and exciting opportunity for millions of Canadians to unite across the country while paying tribute to one of Canada’s greatest bands, Winnipeg’s own Bachman-Turner Overdrive (BTO), this year’s Canadian Music Hall of Fame inductees. To check out some of great Canadian musicians and a selection of Bell Media personalities paying tribute to BTO, click here.
“We are thrilled to launch the brand-new, interactive initiative JUNO Tribute Nation in advance of THE 2014 JUNO AWARDS,” said Phil King, President, CTV Programming, Sports, and Entertainment Programming. “From the comfort of their own living room, Canadians from across the country will have the chance to truly take part in this year’s broadcast via JunoTribute.ca.”
By creating a personal connection between the audience, BTO, and the awards, JUNO Tribute Nation allows Canadians to creatively get involved in THE 2014 JUNO AWARDS broadcast. Viewers are invited to upload, or recording directly on the JUNO Tribute Nation site, their best cover version of one of the band’s biggest hits, “Takin’ Care of Business” and then share via their personal social media platforms. Ultimately, a collection of the submitted performance clips will be selected and compiled to create a spectacular video event, unveiled during THE 2014 JUNO AWARDS broadcast on March 30 CTV and CTV GO.
Beginning today through March 3, fans can visit JunoTribute.ca from their computer or mobile device and upload their very own “Takin’ Care of Business” performance. Fans can watch for some of their favourite JUNO-nominated artists and CTV personalities performing the song, and more original content created by JUNO TV (junotv.ca), with exclusive behind-the-scenes interviews and featured chats with BTO fans on the street. Additionally, each week, a selection of submitted videos will be featured on the CTV Facebook page. Uploaded videos will be available on JunoTribute.ca until Feb. 2, 2015. For all things related to THE JUNO AWARDS broadcast, please visit CTV.ca/Junos.
BTO’s hit song, “Takin’ Care of Business”, was released in 1974, and quickly topped the music charts, reaching #12 on the American Billboard singles chart and #3 on Canada’s RPM chart. Throughout their career, BTO has received 12 JUNO Award nominations and have won seven JUNO Awards, including Most Promising Group of the Year and Contemporary Album of the Year in 1974, the year “Takin’ Care of Business” was released.
The JUNO Tribute Nation online presence was developed by award-winning interactive agency Secret Location and for broadcast by Insight Productions, in association with Bell Media, CARAS, and The Bell Fund.
THE 2014 JUNO AWARDS is produced by Insight Productions in association with CTV and The Canadian Academy of Recording Arts and Sciences (CARAS). Executive Producers are John Brunton and Barbara Bowlby for Insight Productions, and Melanie Berry and Ed Robinson for CARAS. Lindsay Cox is Supervising Producer. Corrie Coe is Senior Vice-President, Independent Production. Mike Cosentino is Senior Vice President, Programming, CTV Networks. Phil King is President, CTV Programming, Sports, and Entertainment Programming.
The Canadian Academy of Recording Arts and Sciences/L'académie canadienne des arts et des sciences de l'enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music and recording industries and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of ongoing opportunities to showcase and promote Canadian artists and music through vehicles such as The JUNO Awards and other year-round initiatives. For more information on the 43rd Annual JUNO Awards or The Canadian Academy of Recording Arts and Sciences' (CARAS) website, please visit www.junoawards.ca or www.carasonline.ca.
About Insight Productions
Insight Production Company Ltd, headed by John Brunton & Barbara Bowlby has become an industry leader in the creative development, financing and production of highly rated television programs and cutting edge multiplatform content for the global market in every genre. Since 1979, it has been recognized for its reputation for quality as the recipient of numerous international awards, including multiple Gemini’s. The company has created thousands of hours of groundbreaking television that continues to be broadcast over major networks worldwide. Insight was honoured to be named 2013 TV Producer of the Year by Playback Magazine. Along with THE JUNO AWARDS recent hits include THE AMAZING RACE CANADA, BIG BROTHER CANADA, TOP CHEF CANADA, NEVER EVER DO THIS AT HOME and INTERVENTION CANADA; Insight’s original formats include CANADA SINGS, BATTLE OF THE BLADES and JOKE OR CHOKE. For more information visit www.insighttv.com.
About Secret Location
Secret Location is an Emmy® and Cannes Lion Award-winning interactive agency that launches products and solves problems through storytelling for brands and broadcasters. Just six years old and with a team of 35 full-time staff, the company is a three-time Webby and SXSW Interactive Award Nominee and a Canadian Screen / Gemini, AToMiC, Creativity International, CASSIES, Marketing Awards and Banff World Media festival winner. Secret Location is based in Toronto, Canada, and is led by President/Executive Producer James Milward.
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 10 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at ctv.ca.
– CTV –
For more information on JUNO Tribute Nation or THE 2014 JUNO AWARDS on CTV, contact:
Nicola Krishna, 416.384.5276 or firstname.lastname@example.org
For more information on CARAS and THE 2014 JUNO AWARDS, contact:
Adrienne Kakoullis, 416.628.5610 or email@example.com