Press Release

Canadian Comedian Behind “Dumb Starbucks” Phenomenon Offers Up More Baffling Business Ventures in Season 1 of NATHAN FOR YOU, Be

– Vancouver’s Nathan Fielder brings his wit, charm, and business degree to failing companies with the help of his unconventional and quirky business practices –

– Season 2 of NATHAN FOR YOU premieres this summer exclusively on Much –


To tweet this release:


TORONTO (February 13, 2014) – Nathan Fielder’s headline-grabbing launch of faux coffee shop “Dumb Starbucks” may have landed the Vancouverite in some venti hot water, but it’s the comic’s reality series NATHAN FOR YOU that really brews up the laughs! Viewers can celebrate this off-kilter businessman as Much airs Season 1 of NATHAN FOR YOU with four back-to-back episodes on Sunday Feb. 16 and Sunday Feb. 23, beginning at 10 p.m. ET. Viewers can catch up on all the antics in advance of the highly-anticipated Season 2 premiere, slated to air this summer, exclusively on Much. Fans can also watch full episodes of Season 1 on, immediately following the broadcast.

Catch up on Season 1 of NATHAN FOR YOU, Sundays at 10 p.m. ET on Much


** Media Note **– Download photos of NATHAN FOR YOU on

In NATHAN FOR YOU, Fielder uses his real-life business degree from the University of Victoria to help struggling companies with out-of-box strategies and WTF marketing campaigns that other business consultants wouldn’t dare to attempt. Whether he's advising a clothing store to let people shoplift, or creating a world-wide sensation with a viral video of a pig rescuing a goat from drowning to boost attendance at a petting zoo, NATHAN FOR YOU goes as far as it takes to make these unconventional business ideas happen.

In the first episode (Sunday, Feb. 16 at 10 p.m. ET on Much), Fielder sets out to drum up attention for a yogurt shop owner by creating a new “poo” flavour that's sure to have everyone talking – or gagging. He also devises a scheme that allows a pizzeria to guarantee delivery in eight minutes or less. Finally, he field-tests his theory that confidence, not intelligence, is the key to success with an elaborate experiment involving a 7-year-old, a jerk, and a turtle.

About Much

Much is the go-to channel for all things pop-culture, delivering trendworthy, topical programming, and exclusive live events. From the MUCHMUSIC VIDEO AWARDS to its industry-leading online and social media outreach, including, on Twitter (with over half a million followers), and Facebook (with more than 1.3 million likes and counting), Much continues to deliver unique and clever programming to its audience. Much supports the Canadian music video production industry with its annual, multi-million dollar contribution to MuchFACT. Much is available in more than 8.2 million homes across Canada via satellite, IPTV, and cable, as well as more than 1 million mobile devices. Much is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

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For more information:

Laura Catania, 416.384.3173 or

Nicola Krishna, 416.384.5276 or