Press Release

Toronto Raptors’ Northern Uprising Becomes Most-Watched NBA PLAYOFFS Series on Record

– Five games from the series now rank among the Top 10 audiences in team history –

– The Raptors’ heartbreaking Game 7 loss attracts an average audience of 912,000 to TSN –

– TSN’s live coverage of the NBA PLAYOFFS continues with a doubleheader tomorrow (Tuesday, May 6) featuring Brooklyn @ Miami and Portland @ San Antonio, beginning at 7 p.m. ET –



TSN  TSN2 

To tweet this release: http://bit.ly/1q85Rmr

TORONTO (May 5, 2014) – Despite their heartbreaking loss to the Brooklyn Nets, the Toronto Raptors’ Northern Uprising inspired fans across the nation, as overnight data from BBM Canada confirms the Raptors’ First Round series against the Brooklyn Nets on TSN attracted an average audience of 732,000 viewers, making it the most-watched NBA PLAYOFFS series on record.*

In total, more than 8 million unique viewers tuned in to watch the Raptors battle the Nets in this unforgettable series. Five of the games from the series now rank among the Top 10 audiences in the team’s history.

Yesterday’s Game 7 attracted an average audience of 912,000 viewers to TSN from tip-off to final buzzer – making it the third most-watched Raptors game ever. Audience levels peaked at more than 2 million viewers late in the fourth quarter as the game came down to the Raptors’ thrilling final possession.

The Raptors’ dramatic playoff run continued to captivate viewers in the team’s hometown market, as Game 7 was also the most-watched program of the day in the Greater Toronto Area, and achieved a 33.3% share.

NBA PLAYOFFS on TSN

Canadians can continue to follow the NBA PLAYOFFS on Canada’s Sports Leader all the way to the NBA FINALS. Live coverage continues with a doubleheader tomorrow (Tuesday, May 6) with Game 1: Brooklyn @ Miami at 7 p.m. ET on TSN2 and TSN GO followed by Game 1: Portland @ San Antonio at 9:30 p.m. ET on TSN2, TSN GO, and TSN Radio 1050 in Toronto.**

TSN’s complete NBA post-season coverage, which includes the NBA FINALS, is available for live streaming on TSN GO.

SOCIAL MEDIA LINKS

Visit TSN.ca/Twitter to follow TSN’s on-air personalities

#TSN #RTZ #WeTheNorth

Facebook.com/TSN

YouTube.com/TSNCanada

Instagram.com/TSN_Official

Google.ca/+TSN

TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN GO, and TSN Radio. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

Source: BBM Canada

*Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.

**Schedule subject to change

- TSN -

For More Information:

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca

Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca

Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, rob.duffy@bellmedia.ca

Twitter: @TSN_PR