September 20, 2011

The Comedy Network Becomes Home of Most-Watched Non-Sports Specialty Broadcast of All Time: 1.3 Million Viewers Climb Aboard #SheenRoast Crazy Train

– #Sheen Madness: five of the Top 10 trending topics on Twitter in Canada last night related to the roast –
– Encore broadcast Saturday, Sept 24 at 11:30 p.m. ET on CTV Two and uncensored broadcast Sunday, Sept. 25 at 10:30 p.m. ET on The Comedy Network –

	Roastee Charlie Sheen sits in the hot seat for a roast of #epic proportions

To tweet this release: http://bit.ly/nMfDZq

“You are all worthy adversaries. But you can’t kill me. Because I can’t kill me.”
- Charlie Sheen

Toronto, ON (September 20, 2011) – Hundreds of miles from Normalville and straight off the rails of the crazy train, ROAST OF CHARLIE SHEEN hit its boiling point with an average audience of 1.32 million total viewers, 540,000 viewers 18-34 and 814,000 viewers 18-49 last night, #winning the new records for the most-watched program ever on The Comedy Network for all key adult demos and the most-watched non-sports specialty broadcast of all time among total viewers. Reaching more than 2.5 million Canadians, the premiere broadcast of ROAST OF CHARLIE SHEEN peaked with an amazing 1.6 million viewers tuning in at 10:13 p.m. ET.

From Mike Tyson biting off more than he can chew to Anthony Jeselnik going for the tactless laughs, the Twitter Overlord and real-life Warlock, Charlie Sheen landed in the hot seat for some verbal impalement. Viewers can head back to Tiger Blood Valley this weekend with the world conventional broadcast premiere of ROAST OF CHARLIE SHEEN, Saturday, Sept. 24 at 11:30 p.m. ET on CTV Two. Then, the torpedo of truth re-launches in all its glory with an uncensored rebroadcast of the sizzling special this Sunday, Sept. 25 at 10:30 p.m. ET on The Comedy Network.

**Media Note** Photography for ROAST OF CHARLIE SHEEN available online at www.bellmediapr.ca/comedy

In other record-breaking news, yesterday, thecomedynetwork.ca had its second highest daily audience ever, 176.5% above average with over 84 thousand unique visitors, according to Omniture

Holding five of the 10 top trending topics on Twitter in Canada throughout last night’s broadcast, ROAST OF CHARLIE SHEEN featured Emmy Award®-winning Seth MacFarlane as Roast Master. Related trending Twitter topics included #SheenRoast, #Jeff Ross, #Chinning, #Seth MacFarlane, #Mike Tyson, with #SheenRoast continuing as a top topic into this afternoon.

Roster of Roasters searing Sheen:

Jon Lovitz – Funnyman and SNL alum
Patrice O’Neal – Comedian
Amy Schumer – Rising comedian
Kate Walsh – Actress and TV “lady” doctor
William Shatner – Previous Roastee and Emmy® Award-winning actor
Anthony Jeselnik – Returning roaster and standup comic
Steve-O – All-around Jackass
Jeffrey Ross – Comedian and veteran Roast Master
Mike Tyson – Boxer with an appetite

SOCIAL MEDIA LINKS:
The Comedy Network on Facebook
@comedynetwork

About The Comedy Network
Canada's first specialty comedy service, The Comedy Network airs comedy of all kinds, 24-hours-a-day, across multiple platforms, including a revolutionary broadband service at thecomedynetwork.ca. Launched in October 1997, The Comedy Network broadcasts, uncut and uncensored, an eclectic mix of scripted, stand-up, sketch, improv, and animated comedy – as well as topical comedy talk shows, game shows and classic situation comedies. Offering an unrivalled slate of original Canadian programming, The Comedy Network reinvests nearly 50 per cent of its revenues into home-grown productions. The Comedy Network is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and is available in nearly six million households across the country.

Source: BBM Canada


– COMEDY –


For more information, please contact:
Andrea Allen, The Comedy Network, 416.384.5375 or andrea.allen@bellmedia.caRenee Dupuis, The Comedy Network, 416.384.3154 or renee.dupuis@bellmedia.ca

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