January 31, 2012
CTV Announces Coverage for SUPER BOWL XLVI
– CTV’s six-hour pre-game marathon kicks off day-long SUPER BOWL Sunday festivities on Feb. 5 –
– THE VOICE scores coveted post-SUPER BOWL timeslot with its season premiere at 10 p.m. ET on CTV –
– Labatt, Chevrolet and Nissan return as major on-air sponsors with McDonald's coming on board as a new major sponsor this year –
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Toronto, ON (January 30, 2012) – With the Vince Lombardi trophy on the line, CTV showcases one of the biggest spectacles in all of professional sports with exclusive Canadian coverage of SUPER BOWL XLVI featuring Tom Brady and the New England Patriots taking on Eli Manning and the New York Giants in a rematch of SUPER BOWL XLII.
CTV’s coverage of SUPER BOWL XLVI airs nationally in High Definition on Feb. 5 beginning at 12 noon ET with six hours of pre-game programming on SUPER BOWL Sunday (visit CTV.ca to confirm local broadcast times).
TSN2 kicks off coverage of SUPER BOWL XLVI with a four-hour championship edition of SUNDAY NFL COUNTDOWN at 10 a.m. ET, while RDS has French-language coverage of the big game beginning on Sunday at 5:30 p.m. ET.
Last year’s SUPER BOWL broadcast was the most-watched ever in Canada with a combined television audience of 7.3 million viewers on CTV and RDS*.
Fans can also listen to live Canadian radio coverage of SUPER BOWL XLVI exclusively on TSN Radio 1050 in Toronto, TSN Radio 990 in Montreal, and TSN Radio 1290 in Winnipeg, along with on Team 1410 in Vancouver and Team 1200 in Ottawa.
SUPER BOWL Sunday on CTV concludes with the return of the hit vocal competition series THE VOICE immediately following SUPER BOWL XLVI at 10 p.m. ET (approximately). During the Season 2 premiere of THE VOICE, returning superstar coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton reunite to pick all-new teams of artists in the first round of blind auditions.
Once again, the NFL’s championship game is proving to be one of the hottest properties for advertisers in Canada. Labatt, Chevrolet and Nissan have returned as major sponsors of the SUPER BOWL broadcast on CTV with McDonald's also becoming a major sponsor this year. Other advertisers during CTV’s SUPER BOWL coverage include Dairy Queen, Entertainment One, FedEx, Ford, Kraft, PepsiCo, Samsung, Toyota, and Universal Pictures.
“There is no bigger party, no bigger showcase of pro sports and pop culture than the SUPER BOWL, and CTV is very proud to bring the NFL’s biggest stage to football fans across the country,” said Phil King, President, CTV Programming and Sports. “Following the game, fans will continue to be treated to the best in entertainment with the premiere of THE VOICE – featuring superstars and past SUPER BOWL performers Christina Aguilera and Adam Levine. It’s the perfect complement to the big game on one of the biggest nights in television.”
Calling the SUPER BOWL are multi-Emmy Award-winners Al Michaels and Cris Collinsworth providing play-by-play commentary and game analysis, while reporter Michele Tafoya delivers news from the sidelines at Lucas Oil Stadium in Indianapolis, IN. Michaels and Collinsworth, who are calling their first SUPER BOWL together, were recently named the best NFL game announcers in a USA Today readers’ poll. Michaels has previously called the NFL’s championship game eight times, while Collinsworth has been in the broadcast booth for SUPER BOWL twice before.
The SUPER BOWL halftime show features multi-Grammy Award-winning recording artist Madonna in a performance imagined by Cirque du Soleil. Pop superstar Kelly Clarkson sings the national anthem prior to kick-off, while THE VOICE coach Blake Shelton and his wife and fellow country star Miranda Lambert sing “America the Beautiful”.
CTV gets football fans up-close and personal with the biggest names on the NFL’s grandest stage prior to SUPER BOWL XLVI on Sunday, Feb. 5 with six hours of all-encompassing coverage leading up to the most-watched sporting event in North America. TSN also hits the gridiron on Sunday with a super-sized SUPER BOWL edition of SUNDAY NFL COUNTDOWN at 10 a.m. ET.
The broadcast schedule is as follows (subject to change):
• SUNDAY NFL COUNTDOWN on TSN2
10 a.m. – 2 p.m. ET
Covering his 30th SUPER BOWL, Chris Berman hosts the special four-hour edition of SUNDAY NFL COUNTDOWN from Pan AM Plaza with analysts Cris Carter, Mike Ditka, Tom Jackson and Keyshawn Johnson. The MONDAY NIGHT FOOTBALL team of Mike Tirico, Jon Gruden and Ron Jaworski joins the crew from Lucas Oil Stadium with Super Bowl champions Tedy Bruschi, Trent Dilfer, Jerry Rice and Steve Young. NFL Insiders Chris Mortensen and Adam Schefter also contribute reports throughout the day.
• ROAD TO THE SUPER BOWL on CTV
12 noon – 1 p.m. ET
Produced by Emmy Award-winning NFL Films, ROAD TO THE SUPER BOWL captures the most dramatic moments and sound bites of the 2011 NFL season, from opening kickoff through the AFC and NFC Championship Games.
• SUPER BOWL XLVI PRE-GAME SHOW on CTV
1 p.m. – 6 p.m. ET
Co-hosts Bob Costas and Dan Patrick are live from Lucas Oil Stadium for the SUPER BOWL XLVI PRE-GAME SHOW. Joining Costas and Patrick are Super Bowl-winning head coach Tony Dungy, two-time Super Bowl winner Rodney Harrison, Mike Florio and Peter King of Sports Illustrated for up-to-the-minute news and features leading up to kickoff. Patrick can also be heard all week leading up to SUPER BOWL XLVI on TSN Radio 1050 in Toronto.
• SUPER BOWL XLVI on CTV
6 p.m. – 10 p.m. ET
The New England Patriots and the New York Giants go head-to-head for the Vince Lombardi trophy in SUPER BOWL XLVI live from Lucas Oil Stadium in Indianapolis, IN. The teams last met in SUPER BOWL XLII, when the Giants came from behind to defeat the heavily-favoured Patriots, who boasted a perfect season record going into the NFL’s championship game.
• THE VOICE on CTV
10 p.m. – 11 p.m. ET (approximately)
In the most coveted timeslot in primetime television, the second season of THE VOICE kicks off as celebrity musician coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton return for the first round of blind auditions. Joining host Carson Daly is singer and actress Christina Milian as the series’ new Social Media Correspondent. THE VOICE settles into its regular timeslot of Mondays at 8 p.m. ET the following day, Feb. 6, leading into the series premiere of SMASH at 10 p.m. ET on CTV.
SOCIAL MEDIA LINKS
Hashtags: #CTV and #SB46
CTV, Canada’s Olympic Network, is also Canada’s largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network and lead broadcaster of the London 2012 Olympic Games. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at ctv.ca
*Source: BBM Canada. Highest ever since BBM meter measurement began in 1989.
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