March 16, 2012

Canada Finds MISSING: #1 New Series of the Season Wins Thursday with 2.44 Million Viewers on CTV

– CTV wins the night in total viewers and key demos from 8 - 10 p.m. –

	Ashley Judd stars as Becca Winstone in MISSING

To tweet this release: http://bit.ly/ArMv6q

Toronto, ON (March 16, 2012) – CTV’s action-packed thriller MISSING stormed out of the gate last night with 2.44 million viewers, making it the most-watched premiere of any new series on Canadian television this season. The #1 program of the night, MISSING saw growth throughout the hour and peaked at 2.9 million viewers for its dramatic final scene. An encore of the episode airs next Wednesday, March 21 at 10 p.m. ET/PT on CTV Two and is available now on demand on CTV Mobile and the CTV Video Player at CTV.ca.

**Media Note** Photography is available online at BellMediaPR.ca

Among key demos, with 828,000 A25-54 viewers and 801,000 A18-49 viewers, MISSING was #2 for the night behind CTV’s GREY’S ANATOMY. MISSING also performed well in the metered markets, #1 in primetime with 2+, A25-54, and A18-49 in Vancouver, Calgary*, and Edmonton, and #2 for the night in Toronto (behind GREY’S ANATOMY).

Overall, CTV and CTV Two won every hour of primetime Thursday night with the Top 4 programs: #1 MISSING (2.44 million), #2 GREY’S ANATOMY (2.15 million), #3 AMERICAN IDOL (1.21 million), and #4 LAW & ORDER: SVU (1.01 million).

In next week’s new episode of MISSING titled “The Hard Drive” (Thursday, March 22 at 8 p.m. ET/PT on CTV), as the search for her son continues, Becca (Ashley Judd) makes a deal with the head of French Intelligence (guest star Joaquim de Almeida, Desperado). However, the agreement comes with serious moral complications for Becca.

SOCIAL MEDIA LINKS:
Twitter:
@CTV_PR
@CTV_Television
@AshleyJudd (Ashley Judd)
@modano1509 (Nick Eversman)

Facebook:
facebook.com/ctv

About CTV
CTV, Canada’s Olympic Network, is also Canada’s largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network and lead broadcaster of the London 2012 Olympic Games. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at ctv.ca

Source: BBM Canada
*Non-sports

- CTV -

For more information, please contact:
Tonia Addison, CTV, CTV Two, 416.384.2194 or tonia.addison@bellmedia.ca
Laura Heath Potter, Bell Media, 416.384.4633 or laura.heathpotter@bellmedia.ca

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