June 12, 2012

CTV News Unveils New, Free Cottage Traffic App

– New smartphone app gets cottagers out of the city and onto the dock in less time –

To tweet this release: http://bit.ly/MI8dTl

Barrie, ON (June 12, 2012) – CTV News helps cottagers beat the traffic and get a jump start on weekends this summer with the new CTV News Cottage Traffic App. Available at CTVbarrie.ca or popular app download sites, the CTV News Cottage Traffic App is free to all users, and can be easily downloaded to smartphones.

The app uses the built-in GPS technology on phones, and offers safe, personalized and timely audio traffic information. Powered by users running the app while they drive, traffic information is automatically updated to other users behind them. The system also uses historical traffic patterns along with weather, time of day and seasonal information to predict the traffic ahead. App users are encouraged to safely report any traffic issues on their route to the cottage, which ultimately helps all other drivers on the same route.

The CTV News Cottage Traffic App will soon be a best friend to drivers from the GTA and Southern Ontario heading through Barrie to cottage destinations such as Collingwood, Wasaga Beach, Midland, Orilla, Brechin, Port Severn, Gravenhurst, Bracebridge, Bala, and as far north as Huntsville and Parry Sound.

“The CTV News Cottage Traffic app gives you fast and accurate information on routes north, 24 hours a day,” says Ruth Anderson, News Director, CTV Barrie. “It’s free, easy and hands free – as you drive you hear audio alerts about slowdowns or accidents up to 20 km ahead.”

To download the CTV News Traffic App to a smartphone and for frequently asked questions, please visit http://www.ctvbarrie.ca/new-cottage-traffic-app/.

About CTV Two
Available from coast-to-coast, CTV Two features a dynamic mix of drama, comedy and reality programming on the second CTV conventional network. CTV Two spotlights day-to-day life in local communities in Vancouver/Victoria, Toronto/Barrie, Ottawa, London, Windsor and Atlantic Canada through its award-winning local news programming. CTV Two Alberta, the provincial educational broadcaster, features both formal educational programming and popular CTV Two series. Reaching 89% of English Canadian viewers and available in High Definition, CTV Two is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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For more information:
Ruth Anderson, News Director, CTV Barrie, 705.734.3300 or ruth.anderson@bellmedia.ca
Renee Dupuis, Sr. Communications Manager, Bell Media, 416.384.3004 or renee.dupuis@bellmedia.ca

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