June 29, 2012

Bell Media Takes Home 23 PromaxBDA Local Awards, Bringing Total for 2012 to 53 Medals

– Bell Media leads Canadian broadcasters with competition wins for CP24, CTV Vancouver and CTV Toronto –

To tweet this release: http://bit.ly/MG0KSr

Toronto, ON (June 29, 2012) – Bell Media has once again been recognized for excellence in promotion and design, this time at the 2012 PromaxBDA Local Awards held last night at the Station Summit in Las Vegas. The Bell Media Agency was honoured with six Gold, 11 Silver and six Bronze medals for local campaigns. The total win of 23 medals, combined with the 30 medals garnered earlier this month at the PromaxBDA Design awards makes for an impressive combined total of 53 medals. The wins place Bell Media at the forefront of this year’s PromaxBDA Awards, leading all other Canadian media groups combined.

PromaxBDA is the worldwide association of entertainment marketers, promoters, and designers, representing more than 500 television stations and all major broadcast and cable networks from the U.S., as well as more than 3,000 individual members in 70 countries. The 2012 PromaxBDA Station Summit is a four-day gathering where networks, station groups, syndicators and local broadcasters discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.

“Congratulations, once again, to everyone at the Bell Media Agency for these awards. Earning far more than any other broadcaster in the country, last night’s Local wins completes the picture this year for our creative team, who consistently produce some of the best work in the industry,” said Rick Lewchuk, Senior Vice-President, Bell Media Agency and Brand Strategy.

Below is a complete list of the 2012 PromaxBDA Local Awards Bell Media:

CP24 (15 Awards)

TELEVISION/VIDEO PRESENTATION – General Branding/Image: News Station Image
SILVER
CP24: A DAY IN THE LIFE (2)

TELEVISION/VIDEO PRESENTATION – Holiday/Special Event Promotion
SILVER
CP24: ST. PATRICK'S DAY - "LUCKY"

TELEVISION/VIDEO PRESENTATION – Program Promotional Spot: In-House Specific
SILVER
CP24: BREAKFAST IS SERVED

TELEVISION/VIDEO PRESENTATION – Program Promotional Spot: In-House Specific
GOLD
CP24: TORONTO INTERNATIONAL FILM FESTIVAL - "RED CARPET"

TELEVISION/VIDEO PRESENTATION – Special News Report or Event Programming
BRONZE
CP24: LEDREW LIVE

TELEVISION/VIDEO PRESENTATION – Holiday/Seasonal/Special Event Program Spot
SILVER
CP24: ST. PATRICK'S DAY - "LUCKY"

TELEVISION/VIDEO PRESENTATION – Unscripted/Non-Fiction/Reality Program Spot
SILVER
CP24: BREAKFAST IS SERVED

TELEVISION/VIDEO PRESENTATION – Daytime Program Spot
BRONZE
CP24: BREAKFAST IS SERVED

TELEVISION/VIDEO PRESENTATION – Stunt Promotion: On-Air Only
BRONZE
CP24: BREAKFAST IS SERVED


TELEVISION/VIDEO PRESENTATION – Stunt Promotion: On-Air Only
SILVER
CP24: ST. PATRICK'S DAY - "LUCKY"


TELEVISION/VIDEO PRESENTATION – Funniest Promo
BRONZE
CP24: ST. PATRICK'S DAY - "LUCKY"

TELEVISION/VIDEO PRESENTATION – Directing
GOLD
CP24: TORONTO INTERNATIONAL FILM FESTIVAL - "RED CARPET"

TELEVISION/VIDEO PRESENTATION – Design
GOLD
CP24: LEDREW LIVE

TELEVISION/VIDEO PRESENTATION – Sound Design
SILVER
CP24: TORONTO INTERNATIONAL FILM FESTIVAL - "RED CARPET"

TELEVISION/VIDEO PRESENTATION – Voice Over
SILVER
CP24: WE WERE THERE

CTV Vancouver (5 Awards)

TELEVISION/VIDEO PRESENTATION – Public Service Announcement
BRONZE
SALLY ANN RING THOSE BELLS

TELEVISION/VIDEO PRESENTATION – On-Air Consumer Tie-In Promo
BRONZE
CONTINENTAL CUP

TELEVISION/VIDEO PRESENTATION – "Behind The Scenes" Promotion: Long/Short Format
SILVER
WEATHER IN THE CLASSROOM

OUTDOOR, OUT-OF-HOME, PRINT AND POSTER – Outdoor/Environmental/Transit AdA
GOLD KUSS WIND
MICHAEL KUSS WIND

PRINT – Outdoor – Static or Digital
SILVER
WORKING FOR YOU OUTDOOR

OTHER DESIGN APPLICATION – On-Air Commercial Advertisement
GOLD
VANCOUVER INTERNATIONAL JAZZ FESTIVAL
VANCOUVER INTERNATIONAL JAZZ FESTIVAL

CTV Toronto (2 Awards)

TELEVISION/VIDEO PRESENTATION – Public Service Announcement
GOLD
CTV TORONTO - PRIDE

TELEVISION/VIDEO PRESENTATION – Editing
SILVER
CTV TORONTO - PRIDE

About Bell Media
Bell Media is Canada’s premier multimedia company with leading assets in television, radio and digital. With passion and an unrelenting commitment to excellence, Bell Media entertains, informs and inspires Canadians. Bell Media owns 28 conventional stations, including CTV, Canada’s #1 television network and lead broadcaster of the London 2012 Olympic Games, and owns and operates 30 specialty channels, including TSN, Canada’s #1 specialty channel and RDS, Canada’s #1 French-language specialty channel. Bell Media also owns 33 radio stations, dozens of websites including the Sympatico.ca portal, and Dome Productions Inc. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

- Bell Media -

For more information:
Renee Dupuis, Bell Media, 416.384.3154 or renee.dupuis@bellmedia.ca
Patricia Garcia, Bell Media, 416.384.2645 or patricia.garcia@bellmedia.ca

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