November 16, 2012

MAJIC 100.3 and CTV Ottawa Launch 2012 TOY MOUNTAIN Campaign, Nov. 16

– Four-week mobile mountain dates and more drop-off locations make it easier than ever to help building a mountain of toys to benefit the Salvation Army and Ottawa families in need –

	Back row – MAJIC 100s Morning Show hosts Angie Poirier and Stuntman Stu; Ottawa Mayor Jim Watson; Santa and his elves; Middle row – more of Santa’s elves; CTV News Ottawa’s Carol Anne Meehan and Graham Richardson; Front row – more of Santa’s elves; MAJIC 100’s Morning Show host Trisha Owens

To tweet this release: http://bit.ly/ZHmntR

Ottawa, ON (November 16, 2012) – MAJIC 100 and CTV Ottawa are piling up the fun by building a mountain of toys again this holiday season. Today marks the launch of the annual TOY MOUNTAIN campaign, dedicated to raising a mountain of toys and celebrating Ottawa’s spirit of giving. This yearly tradition from CTV Ottawa and MAJIC 100 will spread Christmas cheer once again for The Salvation Army, with hopes that the mountain of toys grows to new heights thanks to generous toy and cash donations.

“Every gift donated to the MAJIC 100 and CTV TOY MOUNTAIN Campaign helps The Salvation Army meet the needs of families in our community,” said Richard Gray, Regional Vice-President, Radio & TV Operations Eastern Canada. “The overwhelming generosity of our viewers and listeners helps support those less fortunate during the holiday season, and spread Christmas cheer across the city with all the new locations this year.”

As the mountain of toys reaches higher altitudes, MAJIC 100 and CTV Ottawa personalities will broadcast from various mobile donation drop-off locations on Saturday, Dec. 1; Saturday, Dec. 8; and Saturday, Dec. 15, from 10 a.m. – 5 p.m., including several Toys ‘R Us and Wal-Mart locations throughout the city. Festive AMJ trucks and Salvation Army volunteers will be at each location to help collect donations. Even Santa will take a break from his holiday preparations to make his rounds to each location during the Saturday TOY MOUNTAIN events.

This year, donations can also be dropped-off during banking hours at all TD Canada Trust locations or at a customer service kiosk during regular mall hours at both Carlingwood and St-Laurent Shopping Centres. And of course, toys can also be dropped off at Bell Media Ottawa, located at 87 George Street during regular business hours, turning an entire studio into one giant toy mountain.

A complete list of drop-off locations can be found at majic100.com and ottawa.ctvnews.ca.

Finally, businesses are encouraged to get involved via the At Work Santa program, where people can sign up to collect donations on behalf of colleagues and arrange for pick-up through the Salvation Army.

TOY MOUNTAIN would like to thank sponsors and community partners for their generosity and support: The Salvation Army; TD Canada Trust; Dare HR; AMJ Campbell, Carlingwood Shopping Centre; Speedy Messenger; and St-Laurent Shopping Centre.

To get into the festive spirit of the season, starting today at 3p.m., MAJIC 100 is your Christmas Music station, playing all your favourite Christmas tunes all the time.

About CTV Ottawa
Celebrating its 50th anniversary of broadcasting in 2011, CTV Ottawa is the news and entertainment programming leader in Eastern Ontario and Western Quebec, with a weekly reach of more than one million viewers. CTV NEWS AT SIX with Carol Anne Meehan and Graham Richardson is the most-watched television program in Eastern Ontario and Western Quebec among adults 18+. CTV Ottawa delivers 17 of the Top 20 programs seen in the region. Locally, CTV News has won regional and national awards for broadcasting excellence as well as for its tireless work in the community.

About Majic 100
MAJIC 100 is an Ottawa radio station within Bell Media Radio, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Bell Media Radio is one of Canada’s most successful radio networks operating 33 radio stations in 14 markets throughout Canada including CHUM FM, Canada’s # 1 FM station.

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For more information:
Patricia Garcia, Bell Media, 416.384.2645 or patricia.garcia@bellmedia.ca

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