July 10, 2012

MuchMusic Celebrates the Return of DEGRASSI with Third Annual Screening Event at Much HQ, July 16

– Rare chance for fan to meet the cast and screen the premiere episode of Season 12 –
– MuchMusic’s NEW.MUSIC.LIVE. broadcasts live from the parking lot at 6 p.m. ET –
– Q&A session and premiere episode will be streamed live on muchmusic.com –

To Tweet This Release: http://bit.ly/NHQp9r

Toronto, ON (July 10, 2012) – Calling all DEGRASSI fans! MuchMusic is celebrating the return of one of its hottest original series with an exclusive under the stars screening of the Season 12 premiere. The third annual screening event takes place Monday, July 16 at Much HQ in downtown Toronto. Much is giving fans a rare chance to get up close and personal with the DEGRASSI stars as they sign autographs, pose for photos and dish out all the juicy behind the scenes deets, leading up to the live screening at 10 p.m. ET. New episodes of DEGRASSI air weeknights, Monday-Thursday at 10 p.m. ETstarting Monday, July 16 on MuchMusic and MuchMusic.com.

Counting down to the main screening event Much goes all-out DEGRASSI with a special, episode of NEW.MUSIC.LIVE., from the parking lot at 6 p.m. ET. Fans who RSVP to the event on muchmusic.com can come down at 4:30 p.m. ET to snag a prime spot in the live audience. At 8 p.m. ET, Much counts down all things DEGRASSI with a special taping of TODAY’S TOP TEN. And delivering the ultimate in fan access, a tell-all Q&A session will stream live from the lot starting at 9 p.m. ET followed by a live stream of the premiere episode at 10 p.m. ET, both on muchmusic.com.

** Media Note ** Download photos from DEGRASSI at bellmediapr.ca/muchmusic.bold>

Much VJs Jesse Giddings, Liz Trinnear, Phoebe Dykstra and T-RexXx will be on site chatting with the cast and fans live from the parking lot all night long.

In the DEGRASSI Season 12 premiere, Drew is ready to break-up with Katie for Bianca, but dreads the drama. Clare wants to be with Eli but worries that he doesn’t feel the same way. Plus, complicating life for the crew is the arrival of a dozen hotties, as DEGRASSI welcomes players from a junior hockey team to the school.

MuchCloser Exclusives
With MuchCloser, MuchMusic’s social rewards and loyalty program, The highest-scoring MuchCloser members who RSVP to the DEGRASSI screening event get access to preferred seating, bringing them closer to all the action and the cast. Throughout the summer season, members of MuchCloser can watch the all-new episodes while logged on to muchmusic.com where they can collect Degrassi-specific badges and increase their score by interacting with show content on the site and participating in Degrassi-specific missions, e.
TO RSVP to the DEGRASSI screening event, please visit here.

Social Media Links
Follow MuchMusic on Twitter: @MuchMusic
Degrassi on Facebook
Degrassi Tumblr

About DEGRASSI
DEGRASSI is produced by Epitome Pictures (THE L.A. COMPLEX, INSTANT STAR) in association with MuchMusic/CTV. The series was co-created by Linda Schuyler, co-producer of the original DEGRASSI series and Yan Moore. Schuyler and Stephen Stohn serve as Executive Producers. Sarah Glinski executive produces. Distribution company for the series is Echo Bridge Entertainment. For Bell Media, Gosia Kamela and Mike Richardson are Production Executives. Trish Williams is Director, Drama, Independent Production. Corrie Coe is Senior Vice-President, Independent Production. Neil Staite is Vice-President and General Manager, Music and Entertainment. Catherine MacLeod is Vice-President, Specialty Channels. Rick Brace is President, Specialty Channels and CTV Production, and Phil King is President, CTV Programming and Sports.

About MuchMusic
As the No. 1 Canadian brand for young adults, Much is an integral part of today's pop-culture landscape. Live performances and interviews with the best Canadian and international artists, and celebrity guests put fans in the centre of the action making Much's acclaimed street-level Toronto headquarters Canada's epicentre of celebrity. A multiplatform Canadian icon, MuchMusic.com is a favourite destination for youth delivering music videos, user-generated content and more. Much spotlights homegrown talent through original productions and nurtures the Canadian music video production industry through its annual, multi-million dollar contribution to MuchFACT. It is available in 8.6 million households across Canada via cable, satellite, and mobile. Much is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

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For more information, please contact:
Nicola Krishna, Much MTV Group, 416 384 5276, nicola.krishna@bellmedia.ca

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